UW E-Business Institute

Monona Terrace

Tuesday, October 18, 2005
8:30 AM - 4:00 PM
Monona Terrace, Madison, WI

E-Business Best Practices & Emerging Technologies - 8th Annual Conference

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Agenda

7:30 - 8:30am	Continental Breakfast & Registration
8:30 - 4:00pm	Main Conference

8:30am - 8:45am	Welcome! Dr. Raj Veeraman i, Director, UW E-Business Institute & UW E-Business Consortium
8:45am - 9:45am	*New Strategies for Marketing in an Age Where the Consumer is in Control* Geoff Ramsey, CEO, eMarketer
9:45am - 11:00am	Brief introduction to ITAW by Interim CEO, followed by: Internet Usage & Behavior Trends John Frigo, Senior Analyst, Nielsen / Net Ratings
11:00am - 11:40pm	Managing the World's Largest Network 2005 UW E-Business Institute Distinguished Fellow Matt Korn, Executive Vice President of Network & Data Center Operations, America Online
11:45am - 12:30pm	Lunch

Targeted Afternoon Tracks

Marketing & Web Strategy
Information Security
Supply Chain Management

MARKETING & WEB STRATEGY Sponsored by

12:40pm - 1:40pm	The Future of Interactive & Rich Media Online Jason Shulman, Executive Vice President, Carat Fusion
1:40pm - 2:40pm	Email Relationship Management (includes what is lifecycle messaging and why you should care; 10 Strategies to Better Email Results; and 10 most common email marketing mistakes and more!) Loren McDonald, Vice President, EmailLabs
2:40pm - 3:00pm	BREAK
3:00pm - 4:00pm	How to Measure the Success of Your Web site Jim Sterne, President, Target Marketing

INFORMATION SECURITY Sponsored by

12:40pm - 1:40pm	Email Security & Anti-Fraud Solutions Andrew Downie, Chanel Systems Engineer, IronPort Systems Inc.
1:40pm - 2:40pm	10 Tactics to Build a Secure Wireless Network Dr. Joel Snyder, Technical Editor, Information Security Magazine & Senior Partner, Opus One
2:40pm - 3:00pm	BREAK
3:00pm - 4:00pm	IT Security: Risk Assessment & Management John Bingham, Director, Protiviti

SUPPLY CHAIN MANAGEMENT

12:40pm - 1:40pm	Global Supply Chain Visibility: Lessons learned at CNH Udo Troitzsch, Director of Supply Chain, Case New Holland
1:40pm - 2:40pm	The Agile Supply Chain: Three High-Value Process Transformation Initiatives, Robert Ferrari, Senior Analyst Manufacturing Insights
2:40pm - 3:00pm	BREAK
3:00pm - 4:00pm	Supply Chain Intelligence - The Use of Business Intelligence Techniques Axel Wille, Unisys

Association Co-sponsors