Contact Us

Roger Paulson

Researcher & Consultant, Peer Group Leader

arpaulson@wisc.edu 608-261-1161

Roger brings 17 years of business experience in a diverse range of roles to UWEBC.  Most recently, he was responsible for the Wisconsin and Illinois business development and project execution activities at AbeTech Bar Code Solutions, Inc., an automatic data collection solution integrator.  Prior to AbeTech, Roger served for eight years as the founder and executive vice president of marketing and sales for Minneapolis-based Master Coating Technologies, Inc.  Roger’s professional experience also includes three years as a management consultant, as well as four years as a trained facilitator for the Minnesota CEO Roundtables and Wisconsin Small Business Development Center’s PeerSpectives program, both of which are innovative organizations that facilitate business improvement through experience-sharing roundtable forums for CEOs and presidents.

Roger holds an MBA in management from the University of St. Thomas in Minneapolis and a BA from the University of Wisconsin-Madison.   

Dr. Steve Arnold

Researcher & Consultant, Peer Group Leader

slarnold@wisc.edu  608-890-1291

Dr. Steve Arnold has joined the UWEBC staff as a researcher/consultant in the information security focus area. Steve will lead the meetings of the Information Security Peer Group and the IT/E-Business Executives Circle Peer Group.

Steve has worked for the last 15 years as an independent consultant in electronic mail, directory services, and information security.  He has worked with clients from Taipei to Stockholm, and in diverse industries from manufacturing and financial services to higher education and federal government. His memorable projects include the first Internet firewall for Fidelity Investments and fault-tolerant mail servers for the State of Ohio. Prior to forming his own business, Steve served stints as a software product manager and as a professor at the State University of New York. 

Steve earned undergraduate and Master’s degrees from The Johns Hopkins University and a doctorate at Cornell University.

Sandra Bradley

Researcher & Consultant, Peer Group Leader

slbradley@wisc.edu  608-265-3299

Sandra Bradley has joined the UWEBC staff as a researcher/consultant in the Web strategy and marketing focus area. Sandra will lead the meetings of the Web strategy & marketing Peer Group and the E-Merchant Peer Group.

Sandra’s expertise spans both the technical world of the Web and the marketing world of branding and communications. In addition to working with UWEBC, she will be continuing her role as Director of Interactive Services for Hiebing, a full-service branding strategy and marketing firm.  Prior to joining Hiebing, she founded and led Aesention, Inc., a successful Web design firm specializing in e-commerce, content management systems, and intuitive interface design.

She has worked with clients nationwide, in businesses as high-touch as Eastpak and as high-tech as LDS Group (engineers of equipment for the Mars Rover) and provides Web strategy, e-marketing, and communications integration expertise for a diverse range of small to large businesses. She has led Web development seminars for nearly 10 years on-site in corporate environments and for a variety of other private and public sector entities including the University of Wisconsin.

A San Francisco Bay Area native, Sandra earned a B.S. degree in Journalism from California State University - San Luis Obispo. After working in mass communications for a public relations agency and government agency, she attended the University of Wisconsin-Madison and earned an M.S. in Mass Communication, and continued with further advanced graduate work specializing in new media development.