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8:00 - 9:00am Registration & Continental Breakfast
9:00 - 9:05am Welcome
9:10 - 10:15am

Personalization Strategies for Online Marketing

  • Why personalization matters
  • The latest personalization techniques and what’s driving them
  • Personalization and ROI; implementing service metrics
  • The metrics of personalization and customer loyalty
  • What’s ahead for the next generation of e-commerce?
  • The best uses for Rich Internet Applications in e-commerce
  • Case studies, case studies, case studies!
  • How personalization turns cost centers into profit centers
    Mark Mueller, Client Services, ATG
10:20 - 10:50am

Break
10:55 - 12:00pm

Personalization Strategies for Online Marketing cont

12:00 - 1:00pm Lunch
1:00 - 2:15pm

Search Engine Optimization

  • The Synergy of Paid and Natural Search
  • Modern Search Strategies
  • Overcoming Your Site's Obstacles to Search
    Eric Papczun, Director of Natural Search Optimization, Performics
2:20 - 2:40pm Break
2:45 - 4:00pm Search Engine Optimization cont
 

 

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Personalized marketing strategies are about creating a customer experience that sets you apart from your competitors. Personalization strategies are at the top of every smart marketer's list to increase customer response, conversion and retention rates. To learn more about personalization strategies, register today for the UWEBC Marketing Summit!